Knowing the wants of the shoppers will enhance a fashion companies’ gross sales and earnings. Through research and learning the consumers’ lives the wants of the customer can be obtained and assist fashion manufacturers know what developments the shoppers are prepared for. China is an fascinating marketplace for fashion retail as Chinese customers’ motivation to shop for fashion items are unique from Western Audiences. Demographics have limited association with shopping motivation, with occupation, income and schooling level having no influence; unlike in Western Countries. Chinese high-avenue buyers prefer adventure and social purchasing, while internet buyers are motivated by concept buying.

“And it brings out the gorgeous you, and it confidence you to the society. So as a substitute of wearing just a plain colours, we grace the event with multiple colors.” “When I think about Nigerian fashion, crucial things that come to my thoughts are the colors, the regalia, the headgear. And typically even the accessories you have. You have corals, we use real corals to depict royalty and abundance.” “Wearing Nigerian fashion in Newfoundland and Labrador generally isn’t that easy, because fabrics are lighter,” said Esther Olorunsere-Oduekun, a Nigerian who has lived in St. John’s for five years. “But …