Cart Abandonment In Fashion
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This study goals to qualitatively discover customers’ motives to simply accept SRS in e-commerce web sites. Design/methodology/approach This qualitative examine relies on in-depth interviews of frequent internet buyers. SRS are currently not very widespread within the Indian e-commerce area; therefore, a vignette was shown to respondents earlier than they responded to the questions. Inductive qualitative content material analysis technique was used to analyse these interviews. Findings Three main themes (social-gratification, self-gratification and data-gratification) emerged from the analysis.
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